PROJECT
Vasilis Androutsos
Agricultural
DESCRIPTION
Vasilis Androutsos Agricultural is a Greek brand specializing in the production of organic food. It provides wine, tsipouro, olive oil, olives, condiments, honey, nuts, orange juice, Greek mountain tea on domestic and foreign markets.
TASKS & GOALS
Development of corporate identity, packaging design, website creating.
LOGOTYPE
At first, to create logo, I used the outlines of the mountains that surround Sparta (the area where the company’s products are made), but later I decided to change the first versions of the logo and replaced them with a more ascetic one.
It was in the form of Firm Initials and an olive branch above them. The outlines of the mountains from the first logo versions were transferred to the final packaging design to create a brand composition.
STAGES AND PACKAGE DESIGN
At first, to create logo, I used the outlines of the mountains that surround Sparta (the area where the company’s products are made), but later I decided to change the first versions of the logo and replaced them with a more ascetic one.
It was in the form of Firm Initials and an olive branch above them. The outlines of the mountains from the first logo versions were transferred to the final packaging design to create a brand composition.
