PROJECT

Aurika
rebranding

DESCRIPTION

“Aurika” is one of the largest companies providing services in the transportation market, sales, and petroleum products storages throughout the Republic of Kazakhstan, which includes more than 140 gas stations.

TASKS

Web site rebranding, identity optimisation, brandbook & guidelines.

https://www.youtube.com/watch?v=P_rfzQJK5hw&list=PLCQRtjQhn-A6f-al6et9TZyo8MFZHzqVP&index=6

Rebranding scale based on 160+ gas stations all over Kazakhstan

Custom Design system covering Web resources & services, CRM and Client’s Control Panel

Targeted guidelines for any type of product & Identity usage.

A detailed brand book that includes a wide range of media elements & constant.

RESEARCH

Building the Unique look

I have conducted research on the domestic market of Kazakhstan. I identified the main competitors and, based on comparative factors, developed a visual concept for the graphic language for the “Aurika”.

FOCUSES

& Targets

The main focus was defined on user-friendly interface development for the corporate digital products and on a clean Identity services vision for the rapidly changing gas & oil market.

DIGITAL SOLUTIONS

Web and Mobile

The first stage of brand renewal was the web site redesign, CRM UI, and UX optimization. Design concept was build for the next conversion into a Progressive Web App.

DESIGNING FUEL COUPONS

Anti-counterfeiting protection

Designing fuel coupons I used the latest technologies in the field of the security printing Practices of Banknotes and brand protection.

 

Branded Guilloche pattern on a coupon background
Spot UV coating with a cold foil printing
Hot holographic foil stamping with branded diffraction
Luminescent reflective logotype lettering

PROMOTIONAL CLOTHING


Custom Corporate Apparel

Next rebranding step was a custom corporate apparel design. Customisation level based on a gas station workers, shop sellers, warehouse workers and office staff.

 

CARS BRANDING


Company vehicles

Designing fuel coupons I used the latest technologies in the field of the security printing Practices of Banknotes and brand protection.

MARKETING TOOLS

Cards

One part of the rebranding was a design creating for the fuel cards, discount cards, bonus cards and business cards.

AND MORE

Branded products

Advertisement placeholder souvenirs & branded products.